Can an idea elect a president? This unconventional essay argues it can. Steering meticulously away from politics, this commentary turns to cultural thinking for an explanation of Obama’s success. It steps into pop culture and popular phrases like “just do it” and “you are what you eat.” It delves into the minds of voters and their way of thinking about ideas. Three ideas top the list: freedom, identity, and conscience. This unusual approach to presidential history results in some unexpected conclusions. It also connects Obama’s victories with the victory of Donald Trump.